Carlos Bosques, the Director of Innovation, Business and New Technologies from the International Iberoamerican University of Puerto Rico (UNINI Puerto Rico), visited the European University of the Atlantic’s (UNEATLANTICO) installations in Santander (Spain) on February 28 to impart a conference to students from the Business Management and Administration (BMA) program, and so continue to broaden the links between both universities.
The conference that Carlos Bosques lectured on, spoke about the evolution of digital marketing, a fairly young discipline and an activity that he dedicates his professional career to as a consultor, as well as, speaking about the differences in approach and execution presented before traditional marketing.
Professor Bosques is currently in Spain participating in an immersive project for the familiarization of new methodologies and contents, which will enable the creation of new master programs, as well as, the continued updates of those programs already offered by UNINI Puerto Rico.
Carlos Bosques declared that UNINI Puerto Rico always seeks to adapt its contents to the latest content trends so that students may satisfy the market’s most recent demands, being quite impressed with the modern installations of the European University of the Atlantic (UNEATLANTICO) located in Santander (Spain).